When I started blogging, I would post whatever I felt like posting. That of course led to limited posts on the blog, the death of the blog and ultimately a lack of consistency and cohesiveness. When I became serious about wanting my blogging journey to be what I define as successful and when I decided to view it as my own little business, then things changed.
Time for a little disclaimer: I thought it would be fun for me to post about what I've been learning about blogging from my studies and my own perspective as I'm going through it and encountering different things. These opinions are my own. This is what I have learned and what I try to implement here on my blog. Feel free to use what you find helpful and leave the rest.
// Content is KING. Have you heard this before? It's definitely something that has been stamped into my brain during grad school and through self study. Great content and quality content will keep readers coming. To do that, you need an overarching theme and to develop a content strategy. Remember my last blogging + business post? I mentioned that in your blog plan, you should be determining what topics or themes your blog will be centered around for the year. For example, Chasing Happy has been posting a lot about creativity. I would venture to say this is a popular topic or theme on the blog, and that Kenzie put some time and thought into how and when she would create posts centered around creativity. Creating your strategy is the next step. For example, if health and fitness is one of your themes, when will you post about it, how often, what exactly do you want to share about health and fitness, what other channels will you use to share it, how will you engage your readers, etc.
