Today I want to talk about having a vision and creating a blogging strategy, two very important things for your blog.
For me, the phrase "treat your blog like a business" rang very true and has helped me to focus and clarify exactly what it is I am hoping to accomplish with this blog. One of the first things I would advise you to do is to think about why you're blogging and wanting to blog. Is it just for fun, is it to share something of value? Or, is it to earn extra income and turn your blog into a tangible business?
Next, understand the purpose of the why. For example, in this post, I stated that I am blogging because I eventually want to work for myself. The purpose of that is because I want to do what I love on my own terms and I want to be a work at home mom. Your turn! What is the purpose of the why?
Now that we've got that figured out, let's create a mission and/or vision statement for your blog. Mine is:
This is not only a great way for readers to understand what my blog is about and what they will get from reading it, but it is also the foundation of the blog. It reminds me of the why and the purpose of the why. This is also a great tool to use in your branding.
And finally, create a blog plan. The way you plan will vary depending on your goals for the blog. So, before you start with your plan, identify some blog goals. You can create different categories and list goals within each category. For example,
Now that you've identified some goals, you can create your blog plan!
These are just some of the items that you can include in your blog plan for the year. List whatever works for you! Your blog plan should contain action items and specific due dates so that you're able to hold yourself accountable. I chose to create a blog plan for the year and highlight what I want to accomplish each month.
If you're interested in a worksheet to help you with your blog mission/vision statement and your blog plan, contact me and I'll be happy to send it your way!
And yes, we are in March, but it's never too late to create a mission and vision statement for your blog or to create a plan if you don't have one!